Feed the backs!   Enjoy the advantages of greater choice and the peace of mind assured by our specialist proactive service.

Our key difference

You gain a valuable extension to your team through our specialists who are free from bias to genuinely work in your best interests. Our independence means we can help you achieve the best outcomes, with strategic sourcing from a verified portfolio of New Zealand’s best-of-breed manufacturers, the ideal mix of resources and substantial buying power.
We believe in what we do. The results are remarkable when we apply our service mantra INNOVATE, SIMPLIFY, SAVE.
We attract the finest people in our industry, with a proven platform to perform outstanding service. Many long-term, successful customer relationships are testament to our promises. Trust True North to deliver what you want, when you want and how you want it. And when you aren’t certain, we’ll provide you with choices.
Assured service continuity is achieved through strong governance. Many of our customer solutions involve operational-critical products and services. Our business model has been developed to deliver uninterrupted services whatever the circumstances. Both fiscally and operationally sound. Redundancy is built into every component of our supply chain, with proven performance during earthquakes, state of emergency and the Covid-19 pandemic.

Our People

Craig Haycock
Craig HaycockAdvisory
Since True North’s foundation Craig’s involvement with strategy and structure is a strong contributing factor in our ongoing success. Having led the Strategy and Specialist Business for BNZ Partners before moving to ASB Wealth, Craig has over 20 years’ experience in the financial services industry in NZ and the UK. A Massey University graduate in agricultural science, Craig has also completed post graduate study in corporate finance and is a member of the Institute of Directors.
John-G Snaith
John-G SnaithGroup Chief Executive
John combines financial management skills with the leadership of our highly experienced team of specialists. Starting his career with Mercedes-Benz provided the ideal environment to learn the needs of major organisations and the importance of brand guardianship. Moving to New Zealand in 1997 he joined the print industry, which led to him founding True North. John takes an active role in learning the needs of our clients and developing our solutions, supporting the core values and culture throughout our Trans-Tasman team.
Anthony Karam
Anthony KaramDirector
Anthony was appointed as Managing Director of Ticket Manufacturers Australia Pty Limited in 1996 and continues to serve on many boards. Anthony has been Executive Chairman of TMA Group of Companies Limited since 2010. He has served on the Board of the Parking Association of Australia for over seven years and in 2015 was appointed as Vice President of Parking Australia. He also holds a number of director positions in companies located in Australia, New Zealand, China, Hong Kong, The Philippines and North America.
Ashton Welsh LLB
Ashton Welsh LLBAdvisory
Ashton has over 27 years experience as a commercial lawyer in both private practice and in-house roles. He has also gained international experience after spending 14 years overseas working for a number of sports marketing agencies and the organisers of the 32nd America’s Cup in Valencia. He is currently working in one of New Zealand’s largest and most respected law firms, Simpson Grierson where he works in the Intellectual Property, Sports and Marketing team managing all things sport and entertainment (from governance and commercial rights exploitation through to stadia redevelopment).
Mike Burke
Mike BurkeAdvisory
Mike’s 20+ years of business experience covers many facets of business management, from strategy, sales and marketing to value creation and delivery, earned in both the entrepreneurial and corporate environments. He has worked with some of New Zealand and the world’s largest brands and businesses in the banking, FMCG and telco industries, among others. Mike is also owner of Point16, a growth business consultancy. Mike brings to True North insight as to what customers look for, as well as experience with innovation in leading edge technology.
Anna McGavin
Anna McGavinRegional Manager – Wellington
Anna’s experience covers all areas of print management, marketing, logistics, print production, design and project management. Her passion for our industry is easy to see and her clients love the energy and new ideas she consistently brings. Her overarching view of the entire supply chain, from concept to delivery coupled with building strong, long-standing relationships with clients, ensures expectations are always delivered on. Anna has managed multiple large national and government clients successfully with a collaborative and innovative approach. Anna leads the Wellington, Dunedin and Christchurch teams for True North.
Andrea Kidd
Andrea KiddGeneral Manager
Andrea is supported by over 20 years industry experience across Manufacturing, Sales, Logistics and Print Management. Her focus is on building long lasting partnerships with clients through understanding requirements, creating & achieving goals and becoming an integral part of clients’ marketing process based on trust and credibility.
Corriene Karam
Corriene KaramExecutive Director
In 1997 Corriene was appointed as Executive Director of the TMA Group, responsible for Finance and Operations and in 2011 was appointed as Chief Financial Officer of the TMA Group. She has completed a Masters in Finance and Accounting Major at UTS Sydney. Corriene has extensive knowledge and experience in manufacturing, logistics, procurement, accounts as well as management information systems and processes. Her role encompasses management of special projects such as implementation of acquisitions, Lean Manufacturing, Six Sigma and ISO accreditation.